Are you a small business owner? Chris and Laci discuss the trouble with small business marketing and outline the tools that you need to succeed. They also share how to set up a proper launch strategy with new media and what to look out for when being approached by so called “experts”.
Here is a taste of what to expect from today’s show:
- Chris and Laci decide to discuss their opinions about small businesses and marketing.
- Laci tries to do an “intervention” with Chris about his old cafe/coffee shop and how much he talks about it.
- Over the past few months, Laci and Chris have met many small business owners and entrepreneurs. These interactions have brought to light troubles with small business marketing, branding.
- Chris discusses his childhood of being around entrepreneurs at his dad’s sporting goods store.
- The mischievous side of Chris is revealed when he shares some of the crazy things that he used to do to his dad at his store.
- Laci shares her childhood memories of being around her entrepreneur/entertainer parents with their travelling show band and dance studio.
- Chris and Laci discuss the fear that goes along with opening a new business and knowing how to properly execute social media and online marketing.
- Laci walks Chris through the amazing growth of her mom’s knit shop that was mainly driven through social media and email marketing.
- Chris talks through the proper strategy when opening a new business.
- Google strategy is not the key to making or breaking your business.
- Many small businesses are tricked into thinking that paying someone to rank them #1 on Google is the key to their success.
SPECIAL MENTIONS | LINKS | SHOUTOUTS